- In partnership with Spring’s CBO April Uchitel + Spring’s COO Katherine Prime, we created, defined and oversaw the creative process and idea generation to exclusively launch Todd Snyder’s boyfriend collection on Spring 72 hours prior to launching on Todd’s website.
I was responsible for:
- Collaborating with Todd to select a group of designers from the Spring community. Each designer selected their personal favorite from the Boyfriend collection and posted a photo wearing the garment.
- Working closely with PR for alignment to maximize visibility.
- Oversee and schedule content production with designers.
