Worked with Mary Katrantzou and her team alongside Shop.Spring’s Chief Brand Officer April Uchitel to launch Mary’s first ever mobile sample sale featuring over 150 pieces up to 60% off.
• Assortment: Mary’s team uploaded over 150 pieces including a number of exclusive items, at up to 60% off. The sale mostly composed of their best-selling category, dresses.
• Content & Imagery: Spring x Mary’s team collaborated to gather all imagery for the sale. Spring photographed the exclusive garments while Mary’s team provided imagery for all other pieces.
• Clienteling: Mary’s team tapped into their current US client-base before and during the sale. The convenience-factor of Spring was key. Many customers, mainly in the New York area, could not attend the physical sample sales Mary has run in the past as they are a London based brand.
• Marketing: By coordinating all marketing efforts with Shop.Spring’s marketing team including emails, social and mobile alerts in collaboration with Mary’s team, I was able to ensure the messaging tone and content across both Spring + Mary Katrantzou stayed consistent.
