Producers: Samantha Rose + April Uchitel
On May 11th, 2015 Apple x Spring hosted a conversation with OC for editors across 17 fashion and tech publications. After I demonstrated the ease of posting on Spring and importance of storytelling through content for our audience, Spring’s CEO Alan Tisch and CBO April Uchitel chatted with Carol Lim and Humberto Leon – Co-Founders of Opening Ceremony.
Together they discussed each company’s history, current focus, perspective, on retail today and how/why OC decided to be a launch partner for Spring.
