• Worked with Spring’s CBO, April Uchitel, in collaboration with Spring’s Marketing/PR/Design to interpret brand needs, develop project/event directions. Collaborated with Spring’s COO, Katherine Prine + and CBO, April Uchitel and Alexis Lotzko to lead the execution. Together we:
• Created, defined, and oversaw creative process and idea generation; structured and catalyzed brainstorming and development.
• Defined and gained alignment on strategic vision and KPIs to be able to define the “what, where, when, why and how” of the proposed project before budgets were committed.
• Oversaw the SXSW event production to ensure all marketing needs online and offline were met including social posts, giveaways, etc.
