![](http://bysamantharose.com/wp-content/uploads/2017/07/charlotte_tilbury-2.jpg)
Developed a creative strategy to exclusively release Charlotte Tilbury’s Hot Lips collection on Shop.Spring app 72 hours before the product hit retailers and Charlotte’s website. In collaboration with Spring’s marketing + design team, we also created 2 custom Snapchat filters to unlock in NYC’s meatpacking + union square.