Fashion

I was responsible for:

Developed a creative strategy to exclusively release Charlotte Tilbury’s Hot Lips collection on Shop.Spring app 72 hours before the product hit retailers and Charlotte’s website. In collaboration with Spring’s marketing + design team,  we also created 2 custom Snapchat filters to unlock in NYC’s meatpacking + union square.

• Worked with Spring’s CBO, April Uchitel, in collaboration with Spring’s Marketing/PR/Design to interpret brand needs, develop project/event directions. Collaborated with Spring’s COO, Katherine Prine + and CBO, April Uchitel and Alexis Lotzko to lead the execution. Together we: • Created, defined, and oversaw creative process and idea generation; structured and catalyzed brainstorming and development. • Defined …

Worked with Mary Katrantzou and her team alongside Shop.Spring’s Chief Brand Officer April Uchitel to launch Mary’s first ever mobile sample sale featuring over 150 pieces up to 60% off. • Assortment: Mary’s team uploaded over 150 pieces including a number of exclusive items, at up to 60% off. The sale mostly composed of their best-selling category, dresses. …

Photographer: Naj Jamai Stylist: Cher Coulter Set Design: Ali Gallagher Producer: Christina O’Rourke Assoc. Producer: Samantha Rose

Producers: Samantha Rose + April Uchitel On May 11th, 2015 Apple x Spring hosted a conversation with OC for editors across 17 fashion and tech publications. After I demonstrated the ease of posting on Spring and importance of storytelling through content for our audience, Spring’s CEO Alan Tisch and CBO April Uchitel chatted with Carol Lim and Humberto Leon – Co-Founders of Opening …

ShoeMint Commercial Talent: Rachel Bilson Stylist: Nicole Chavez Producer: Ara Katz Co-Producer: Christina O’Rourke Assoc. Producer: Samantha Rose Editor: Adrienne Martin

JewelMint x Kate Bosworth Editorial Shoot Producer: Ara Katz Co-Producer: Christina O’Rourke Assoc. Producer: Samantha Rose Stylist: Cher Coulter Photographer: Naj Jamai

Producer: Ara Katz Co-Producer: Christina O’Rourke Assoc. Producer: Samantha Rose Editor: Adrienne Martin

Runway concepts for Vivienne Westwood’s Red Label